When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost. Let’s have a look at two basic app strategies that are in the market now: the superstar strategy, which is difficult to realize but brings enormous income, and the steady-win strategy, which gives a guaranteed and regular income. There’s also a third category, apps that do not bring sufficient sales, and I’ll review the ways in which successful apps are different.

First, being really successful in App Store or Google Play is truly a challenge. The number of apps available is impressive, so it’s tough to stand out even in a small niche. Another problem is that high competition pushes web developers to set really low prices, such as $0.99. Considering this price level, it’s difficult to reach the breakeven point, after which you can start to make a profit. About 80% of all apps are priced at $1.99 or less, according to Flurry Analytics.

Is Your Mobile App a Big Win or a Steady Win?

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