Should you write a press release for your mobile app? In the following cases, you should:

  • You published a new mobile app. This is the best time to publish a press release. It’s a great way to inform potential customers about your product.
  • You released an update for your mobile app. If you have introduced new features, bug fixes, or other improvements, tell your customers about them. Press releases offer a great chance to do so, but you don’t need to write a release for minor fixes that are not relevant to clients. They can be included in the release for your next big update.

Mobile App Marketing: The Press Release Challenge

Photo credit:  ©athrine  /  Foter  /  CC BY-NC-SA

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