Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as mobile apps, require completely different design solutions. Moreover, iOS app design is very different from app design on Android. In order to make your content flowing and user-friendly, it’s not enough just to put it onto a new platform without working on the overall design. If your materials contain integrated mapping, formatting, and styles for a particular device, you need to clear all of that data and do some new mapping and formatting according to the requirements for your new device or platform. The problem is that your styles often include additional meaning.

Your Mobile Content Needs to Get Presentation Independent ASAP

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