Mobile products—and especially those introduced by independent developers—usually don’t have good marketing budgets. In fact, only 5-10% of all mobile apps have a mobile marketing strategy. But at the end of the day, why do you need a marketing plan? Making one sounds like it would take a lot of effort and time. But that’s not the case at all. Marketing plans are only as long as they have to be to synthesize the marketing elements, multiplying your chances for mobile success. A plan is a way to describe your path to a bigger sales volume. Sure, there are several cases of mobile apps that won customers’ hearts without a mobile marketing strategy, but these are the products that shot to the top right in the beginning of the App Store era. But things are a little different now. Like Thomas Jefferson said, the harder you work, the luckier you’re going to get.
You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:
Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
How does your target user make decisions about purchasing mobile apps available in your category?
Have reviews on particular websites spurred interest in your mobile app?
In this article, I will focus on three key mobile app promotion tools:
It’s amazing to learn that only 50–60% of all mobile apps have a marketing budget. For this reason, any marketing efforts targeted at promoting your mobile app are very likely to pay off. For the best results, it’s essential to find the right momentum to publish and spread the word about your product. But how can you integrate your marketing communications between when the app is approved in the store and your first press release? If you get customer reviews, press release coverage, and reviews from popular bloggers all at the same time, you’ll see the best results. Pay attention to your deadlines and timing because 65–80% of your mobile app sales can take place within a month or two depending on seasonal factors. What, if any, experience do you have with mobile apps promotion?
If you are creating a mobile app, you have probably puzzled over how to attract and maintain users’ attention. Getting a mobile app approved in the AppStore is only the first step towards commercial success. You can make your mobile app notable and guarantee high sales by following these mobile app marketing hacks.
Think about your mobile app’s name. Yes, one more time. If your original app title is unclear and confusing, you can increase your download rates by 10–30 additional downloads a day by simply rephrasing your mobile app name. Yauheni Shauchenka’s mobile app development company changed the name for its fertility and pregnancy tracking app from “Baby” to “Ovulation,” which is more clear and specific to the target audience.
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.
It’s amazing that an absolute majority (89%) of marketing and sales specialists believe they’re on the right track with their sales enablement strategy but they also believe that serious changes need to take place for them to maintain their leading positions in the market. The unbelievably mobile environment of tight deadlines, the need to be online 24/7, and deals that are signed and closed on the move, all pose entirely new demands for sales professionals. However, the technology has not yet been adopted by the majority of companies – only 30% of sales reps use innovative sales enablement platforms.
My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps and mobile app development in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried to construct) a mobile app. At last I received a precise story from one of our loyal clients (who asked that his name be kept private), and I think it is valuable enough to share in a blogpost. It’s a perfect happy ending type of story, but I hope you enjoy reading it and get some insight from it as well!
According to recent research by Forrester, 8 of 10 senior mobile marketers are primarily concerned about customer engagement, and 55% of them seek to do so through a mobile presence. The same study indicates that modern marketers recognize mobile apps to be more effective than SMS or even mobile-optimized emails. As the entire landscape of ecommerce is currently changing and requires each company to have its own mobile app, a highly responsive and cross-platform website, and a strategy for mobile app engagement, you need to work on your perfect strategy. To improve your engagement rate, here are a few keys to your customers’ hearts:
– Simplicity. Most likely, it’s easy for you to imagine how overloaded with information your customers are, because we all are. Remember to keep things simple with a clean design. The number of actions and elements on the screen should be reduced to a minimum (2 to 4 clicks and 3 to 5 elements).