Mobile ensures that shopping never sleeps. You are very likely to put your smartphone next to you before going to bed, and many of us indulge ourselves by browsing late at night. Mobile apps have the highest rates for average time spent per session while mobile websites are required for being found by a mobile search. In fact, many people have a habit, even a reflex, for looking for information on mobile.
When do people buy using their smartphones? What’s the best time to schedule your mobile promos and sales? Undoubtedly, the trend is that mobile shopping is still gaining in strength but what was the exact growth of the market in 2014? Does the holiday season play a role? Opera Software provides answers to all of these questions. The findings are based on anonymous research of 270 million Opera browser users with the help of data aggregation.
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays.