You may be surprised to learn that whether someone is considered a mobile user doesn’t have anything to do with the size of the mobile device screen used, the ability to check on the most urgent information while on the go, or even the use of geolocation services. According to Google , mobile users are different from desktop users in one simple but essential way: smartphones empower mobile users to make decisions throughout the day. Each time a user makes a decision about a particular life area, whether it is an important decision about a long-term goal and or an immediate decision about a short-term objective, he or she turns to mobile search to get details and help answering questions.
However, brands rarely take the opportunities to take over users’ mobile moments because they are not ready to provide mobile users with the necessary content at the right time. Sad but true.