Mobile ensures that shopping never sleeps. You are very likely to put your smartphone next to you before going to bed, and many of us indulge ourselves by browsing late at night. Mobile apps have the highest rates for average time spent per session while mobile websites are required for being found by a mobile search. In fact, many people have a habit, even a reflex, for looking for information on mobile.
A common myth is that mobile users are always on the run leading companies to include only the most important information on their mobile websites and apps. In reality, people turn to their smartphones for virtually anything. Cooking, shopping, commuting, and waiting in line have become much more informative and entertaining thanks to mobile devices. Even at home, users prefer to use their smartphones for browsing rather than their desktop computers or laptops.