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Tag: Mobile Marketing (page 2 of 4)

How People Abandon Mobile Apps & What Can Be Done

Even before having a cup of coffee or tea, most smartphone users have already opened a mobile app. They may use an app to find their way to the mall, checking the day’s weather, turn off their alarm, or log their breakfast into a calorie tracker.

Mobile apps have become an integral part of making decisions, especially considering the time users spend browsing products (about 30 hours every month, according to Nielsen research). By marketing your mobile app, you can build closer relationships with clients and power up other marketing communication channels, such as promo events, special offers, and coupons. Remember that users open about 90% of all the push notifications brands send. Mobile websites help because users can open the same content on their desktop computers or mobile devices using Facebook, Twitter, and other mobile apps. This ensures that your message is universally flexible.

How People Abandon Mobile Apps & What Can Be Done

 

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Mobile as a Game Changer for Today’s Shopping

Mobile ensures that shopping never sleeps. You are very likely to put your smartphone next to you before going to bed, and many of us indulge ourselves by browsing late at night. Mobile apps have the highest rates for average time spent per session while mobile websites are required for being found by a mobile search. In fact, many people have a habit, even a reflex, for looking for information on mobile.

Mobile as a Game Changer for Todays Shopping

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How to Maximize Your Profit with Mobile App Advertising?

I am happy to welcome Waqas Pitafi, Entrepreneur, Founder and CEO  at DevBatch, Senior InfoSec Consultant (MS, University of Liverpool) as our guest writer. 
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The most common reason to creating an app is when you want to develop customer loyalty, create awareness about your company, or attract new customers. Mobile apps work as a marketing channel for promoting your brand when it’s launched. Therefore, we expect mobile app advertisements to be an important source of generating revenue. Following are some of the benefits that make mobile app advertisements necessary:

  • You can carry out targeted marketing
  • It offers accessibility on large basis
  • The size of medium is massive
  • Costs fraction of what other advertisements methods take
  • Generates high response rates
  • It makes tracking simple for app owners

How to Maximize Your Profit with Mobile App Advertising?

People get attracted towards mobile app development when they see similar ideas generating billions of dollars in the market. Apps such as Instagram and WhatsApp are based on ordinary ideas, but with exceptional methods, that make them unique and successful. Developing apps is a complete business that only runs when we have the money coming in. Following are some important points that can help you with generating more ROI through your mobile apps.

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How People Buy Things with Google Mobile Search

A common myth is that mobile users are always on the run leading companies to include only the most important information on their mobile websites and apps. In reality, people turn to their smartphones for virtually anything. Cooking, shopping, commuting, and waiting in line have become much more informative and entertaining thanks to mobile devices. Even at home, users prefer to use their smartphones for browsing rather than their desktop computers or laptops.

How People Buy Things with Google Mobile Search

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4 Experts Discuss Mobile App Development and Marketing

I’m happy to finally publish an interview with an expert I conducted some time ago. In addition, I’m ready to cover new topics, so please let me know what you’d like to learn from the experts about marketing mobile apps and related areas.


 

4 Experts Discuss Mobile App Development and Marketing

Tom Taulli from Forbes runs Option Taxes, which offers an iPhone app for employee stock options. He’s also the author of several books, including How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO and The Complete M&A Handbook. As for his background, he has launched various startups. Follow Tom at @ttaulli.

1) What would be your advice to a company that wants to start mobile app development?

First of all, pick the right platform.  That is, where is your audience primarily?  iOS?  Android? Then come up with a limited feature set, focusing on those things that really matter to users.  You do not have to do everything in version 1.0.  Just get started and iterate.

Also, keep in mind that 

It is easy to get un-focused, thought, and make an app that is way too bloated.

As Steve Jobs once said:  My best decisions are when I said no.

2) Do you think mobile apps can be useful for marketing and branding? Why? 

Absolutely.  People spend tons of time on their phones.  And nowadays, they just expect a company to have an app.  Yet the app must be useful — not just advertising.  So provide some type of service, provide a benefit.  This will help create some brand loyalty.

An interesting example of this is Ace, which makes bandages.  They are a sponsor of Little League Baseball.  So to leverage this, they created an app that allowed parents to create baseball cards of their kids.  It was very popular.  More importantly, it helped to create interest/excitement about a mature, ordinary brand.

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Typical Mobile App Development Barriers

What obstacles do you face in mobile app development? Statistical data from the Adobe Mobile Excellence Report illustrates some common issues. According to 3,000 respondents from marketing departments and agencies, typical mobile app development barriers include the following (listed in descending order):

Measurement

It’s surprising, but many companies still don’t understand what happens with their apps after users download them. Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue.

Typical Mobile App Development Barriers

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Start Using Social Media for Mobile App Promotion

Using social media is not easy even though it might appear to be. Just registering your mobile app on Facebook won’t guarantee success and good sales. Social media is about building relations with users and attracting potential customers. If you don’t mess things up with distracting ads and you can build trust, your community will grow into loyal clients and brand advocates. Success on social media is connected with setting yourself up as an expert in your sphere and winning the respect of your audience.

Start Using Social Media for Mobile App Promotion

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Top 3 Ways to Promote Your Mobile App

You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:

  1. Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
  2. How does your target user make decisions about purchasing mobile apps available in your category?
  3. Have reviews on particular websites spurred interest in your mobile app?

In this article, I will focus on three key mobile app promotion tools:

  1. Direct mobile app marketing
  2. Mobile app promotion
  3. Building a community

Top 3 Ways to Promote Your Mobile App

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What’s the Perfect Timing to Start Mobile App Development?

It’s amazing to learn that only 50–60% of all mobile apps have a marketing budget. For this reason, any marketing efforts targeted at promoting your mobile app are very likely to pay off. For the best results, it’s essential to find the right momentum to publish and spread the word about your product. But how can you integrate your marketing communications between when the app is approved in the store and your first press release? If you get customer reviews, press release coverage, and reviews from popular bloggers all at the same time, you’ll see the best results. Pay attention to your deadlines and timing because 65–80% of your mobile app sales can take place within a month or two depending on seasonal factors. What, if any, experience do you have with mobile apps promotion?

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The Science Behind Push Notifications and Intro Screens

Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications and adding smart intro screens can improve the user experience and boost your mobile app marketing. Effective triggers will drive users to your mobile products, so let’s learn the most essential laws of push notification marketing.

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