Ready to go mobile but not sure how to implement your company’s goals? There are several ways you can distribute content to your clients’ mobile devices and grow your profits at the same time. Here’s a cheat sheet with some helpful mobile app ideas:
Coupons. If you work in retail, coupons can be a great way to attract loyal customers and monetize through repeat purchases. Printed coupons may be lost or forgotten whereas the redemption rates for digital coupons are over 30% depending on the industry.
Promo materials. When launching a sale or a promo, you want to reach as many customers as possible. If you have a solid client base in your mobile app, a push notification will inform them about the sale – a week, a day or an hour before the actual start. This is more effective than a lost e-mail or an annoying text message from an unknown number.
If you are ready to refresh your marketing strategy by incorporating a very promising digital channel not yet entered by your competitors, think about going mobile. You should do so for several reasons.
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall and improve mobile app retention?
1) Forget about pushy requests to follow your company on social media. You shouldn’t make your customers follow you to ‘level up’ or move on with the app. If your social media accounts are worth following, then they will definitely win an audience by posting engaging content, special offers or discounts. Pushy tactics are hardly sustainable and trustworthy – don’t make users hate your app!
Retaining your customers is every bit as important as getting them in the first place (especially SaaS ones), but it’s quite a challenge when brand loyalty is almost zero on the web, the range of competitors is endless, and sales or discounts are as tempting as ever. However, it’s not the end of the world as you can still get ahead of your competitors by building a thoughtful mobile app and distributing your content instantly.
If you’re ready to enter the mobile app market, then you have to think about how to adjust your content in terms of the mobile reading experience. Continue with…
…connecting with the users effectively
Nobody enjoys annoying push notifications and that’s why they should not be too frequent. Each should add real value to the mobile experience, product usage or the overall customer experience. The message should be either informative or entertaining.
When we first thought about entering the mobile app market with our product, we scratched our heads over the real volume of the market and its potential. Mobile is very much a hot trend but there was not enough classified information on:
– who are the key market players;
– how big the market is in terms of money;
– how much you can earn in the mobile app market;
– why a business should opt for mobile apps in general;
– ways to make a mobile app.