Simple, so-called table-based apps with very basic information (hierarchical topics with a list of available subjects) cost from $1000 to $4000 (money you would pay to a web development contractor agency). Add-ons such as geolocation, social media integration, camera integration, push notifications and all the rest will cost up to another $4000. Database native mobile apps vary between $8k and $50k, and you will be responsible for all the content. This type of app is great for adding structure and logic to the existing content so that it is organized and displays efficiently. You can also opt for a fully dynamic mobile app. The data it relies on is outside the app (on a social network, for example). In the last few years, web-based mobile apps have become more sophisticated and started to replace native apps because they require less memory and use more convenient cloud-based storage for the information they need.
What obstacles do you face in mobile app development? Statistical data from the Adobe Mobile Excellence Report illustrates some common issues. According to 3,000 respondents from marketing departments and agencies, typical mobile app development barriers include the following (listed in descending order):
It’s surprising, but many companies still don’t understand what happens with their apps after users download them. Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue.
We are happy to announce a guest post from Dylan Chadwick, a writer and marketer at Fueled.com.
Since the dawn of time, humans have always sought new and exciting ways to accomplish their daily lot making life easier and testing out anything new and exciting. That’s why gadgets, from the wheel clear down to the smartphone, have always been popular, particularly when new to the market. But are they all worth the cost? No. Not all of them. Here are three of the most popular products people are wasting their hard-earned money on every day.
1. Mobile device insurance/warranties – For a new device owner, these services may seem like the responsible thing to do. For a small monthly fee, usually around $10 a month according to iResQ, your smartphone or tablet is covered in case of damage or any other unfortunate scenario. Sort of.
In the past few years we’ve seen a significant move toward focused apps, in-app purchases, and increasing encroachment of the mobile advertising space. Today it is even more important that we finally take serious steps toward shifting from desktop to mobile networking and devices. In 2013, gross revenues in mobile apps and mobile advertising industries totaled $38 billion —quite impressive, and the number will only continue to grow. If we tease out revenue for mobile apps only, it’s projected to be about $70 billion annually by 2017 . Let’s look at some of the key mobile apps and mobile advertising market players that we should be watching.
App Annie is the leading service for tracking user activity and app usage. It has recently earned enough investment to outship but one of its main competitors, and its growth is accelerating: at the moment 600,000 apps are using App Annie, along with 270,000 developers.
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.
Many content strategists and mobile designers make the same mistake: they imagine that their content lives in a particular platform. This mindset creates limitations and drawbacks that are connected with the platform. You can make your content responsive, adaptive, and reusable so you can control all the benefits and limitations yourself. Forget about a single context, and concentrate on content reusability and shareability.
Just as I promised, the list of super helpful mobile apps for your daily marketing tasks will go on. I will add new applications with screenshots and small reviews for each app category. Here are another 25 apps!
Learning and sharing new information
Pocket. Browsing social media, opening e-mails and using readers to find the best content out there can be tough, and you are under the risk of content overdose. Pocket will help you save the best articles online to read them later.
There are zillions of mobile apps out there—and they’re not limited to games and entertainment: productivity apps sprang up like mushrooms in 2014. But which ones are most useful for managing marketing or entrepreneurship tasks? I’ve compiled a cool list of mobile apps for marketers and professionals, organized by the specific tasks they’re designed to accomplish.
Learning and sharing new information
Google Primer.Mini marketing lessons from Google—what entrepreneur wouldn’t love that? The information has a Google spin to it, obviously, so you’ll likely learn more about tools like AdWords, Trends, Analytics, and other Google products you engage with on a daily basis.
When marketing a mobile app, you need to start thinking from the perspective of a mobile app user-experience designer. What’s next in mobile app building? Let’s learn more about a very interesting trend: mobile apps aren’t just independent sources or destinations anymore—they’ve turned into publishing tools instead.
Chances are good that you have a brand presence in social media. Maybe you’re not in every network, but you’re probably active on Facebook, Twitter or LinlkedIn. But let’s face it: not every company is capable of doing social media right, and there is no guarantee that your ROI will be high enough to keep a high level of activity going. If you’re wondering whether something out there could successfully replace your branded social media accounts, take a look at Taco Bell’s mobile app example.
The company deleted all of its previous Facebook posts and changed its Twitter cover just to announce that the way to get information about Taco Bell from now on will be #onlyintheapp. Why would they do that? There are actually several very good reasons.
Consumers get their media from many different digital channels, which forces your clients to be very picky to avoid too much marketing noise. However, there is a digital tool that has undeniable advantages, such as personalization, instant delivery of content, and low opt-out rates. It’s your branded mobile app, which drives brand affinity and loyalty. Why is this possible?