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Tag: mobile app promotion

How Much Money Can You Make from an App?

I’ve already discussed the average profits web developers generate with mobile apps in my mobile app market review last year. Today I’d like to address the subject of mobile app pricing. How do you define the final price level that will bring you maximum profits without discouraging users?

The apps market is overloaded with free mobile apps, and many of them have high-quality sound and graphics along with nice functionality. However, while the huge number of downloads looks tempting, web developers will be hard-pressed to make both ends meet by offering a free product. The cost to develop an app won’t be covered even with a cost of $1-2 dollars per install, so what’s the compromise?

How Much Money Can You Make from an App?

Image source: Kumulos Blog, Which Apps Make Money?

In fact, there is one. It’s imperative that you work on a mobile app pricing strategy that suits your individual case. First, let’s get rid of some myths:

  • You can see everyone keeping their app price to a minimum and think you need to do the same;
  • You make assumptions such as “everyone is expecting a $0,99 mobile app price, so I’ll set it for my product;”
  • You think that a $0,99 price tag will help your mobile app get into the Top-100 based on number of downloads;
  • You have already imagined yourself swimming in an ocean of dollars after thousands of customers were attracted by your low mobile app price—even if it wasn’t something they needed.

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Mobile App Marketing: The Press Release Challenge

Should you write a press release for your mobile app? In the following cases, you should:

  • You published a new mobile app. This is the best time to publish a press release. It’s a great way to inform potential customers about your product.
  • You released an update for your mobile app. If you have introduced new features, bug fixes, or other improvements, tell your customers about them. Press releases offer a great chance to do so, but you don’t need to write a release for minor fixes that are not relevant to clients. They can be included in the release for your next big update.

Mobile App Marketing: The Press Release Challenge

Photo credit:  ©athrine  /  Foter  /  CC BY-NC-SA

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Start Using Social Media for Mobile App Promotion

Using social media is not easy even though it might appear to be. Just registering your mobile app on Facebook won’t guarantee success and good sales. Social media is about building relations with users and attracting potential customers. If you don’t mess things up with distracting ads and you can build trust, your community will grow into loyal clients and brand advocates. Success on social media is connected with setting yourself up as an expert in your sphere and winning the respect of your audience.

Start Using Social Media for Mobile App Promotion

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Top 3 Ways to Promote Your Mobile App

You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:

  1. Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
  2. How does your target user make decisions about purchasing mobile apps available in your category?
  3. Have reviews on particular websites spurred interest in your mobile app?

In this article, I will focus on three key mobile app promotion tools:

  1. Direct mobile app marketing
  2. Mobile app promotion
  3. Building a community

Top 3 Ways to Promote Your Mobile App

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