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Tag: mobile app marketing

How Much Money Can You Make from an App?

I’ve already discussed the average profits web developers generate with mobile apps in my mobile app market review last year. Today I’d like to address the subject of mobile app pricing. How do you define the final price level that will bring you maximum profits without discouraging users?

The apps market is overloaded with free mobile apps, and many of them have high-quality sound and graphics along with nice functionality. However, while the huge number of downloads looks tempting, web developers will be hard-pressed to make both ends meet by offering a free product. The cost to develop an app won’t be covered even with a cost of $1-2 dollars per install, so what’s the compromise?

How Much Money Can You Make from an App?

Image source: Kumulos Blog, Which Apps Make Money?

In fact, there is one. It’s imperative that you work on a mobile app pricing strategy that suits your individual case. First, let’s get rid of some myths:

  • You can see everyone keeping their app price to a minimum and think you need to do the same;
  • You make assumptions such as “everyone is expecting a $0,99 mobile app price, so I’ll set it for my product;”
  • You think that a $0,99 price tag will help your mobile app get into the Top-100 based on number of downloads;
  • You have already imagined yourself swimming in an ocean of dollars after thousands of customers were attracted by your low mobile app price—even if it wasn’t something they needed.

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Mobile App Marketing: The Press Release Challenge

Should you write a press release for your mobile app? In the following cases, you should:

  • You published a new mobile app. This is the best time to publish a press release. It’s a great way to inform potential customers about your product.
  • You released an update for your mobile app. If you have introduced new features, bug fixes, or other improvements, tell your customers about them. Press releases offer a great chance to do so, but you don’t need to write a release for minor fixes that are not relevant to clients. They can be included in the release for your next big update.

Mobile App Marketing: The Press Release Challenge

Photo credit:  ©athrine  /  Foter  /  CC BY-NC-SA

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Social Media Works for Mobile App Marketing. See How

There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to define where these people hang out on the Internet. Don’t rush to create every possible social account before you find out what is popular among your target users. Effective mobile app marketing implies selling to an audience of at least 5,000 people. If the Facebook groups and pages in your field have a humble population of 10–100 people, you shouldn’t opt for this network. Instead, look at other options.

Let’s look at what social media channels such as Facebook, Twitter and LinkedIn have to offer for promoting your mobile app.

Facebook mobile app marketing

Social Media Works for Mobile App Marketing. See How

Photo credit:  boltron-  /  Foter  /  CC BY-SA

Facebook is a huge community and nobody can it ignore these days. It is almost impossible to engage all of its users, but your task here is to hook the target users and get them to buy your product or service.

  • About half of all Facebook users log on to the platform every day.
  • In total, 20% of all users live in the US.
  • Your target audience is very likely to use Facebook quite often.
  • Over 100 million users open Facebook with their mobile devices.
  • Around 10–15 million users like company pages every day.

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4 Experts Discuss Mobile App Development and Marketing

I’m happy to finally publish an interview with an expert I conducted some time ago. In addition, I’m ready to cover new topics, so please let me know what you’d like to learn from the experts about marketing mobile apps and related areas.


 

4 Experts Discuss Mobile App Development and Marketing

Tom Taulli from Forbes runs Option Taxes, which offers an iPhone app for employee stock options. He’s also the author of several books, including How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO and The Complete M&A Handbook. As for his background, he has launched various startups. Follow Tom at @ttaulli.

1) What would be your advice to a company that wants to start mobile app development?

First of all, pick the right platform.  That is, where is your audience primarily?  iOS?  Android? Then come up with a limited feature set, focusing on those things that really matter to users.  You do not have to do everything in version 1.0.  Just get started and iterate.

Also, keep in mind that 

It is easy to get un-focused, thought, and make an app that is way too bloated.

As Steve Jobs once said:  My best decisions are when I said no.

2) Do you think mobile apps can be useful for marketing and branding? Why? 

Absolutely.  People spend tons of time on their phones.  And nowadays, they just expect a company to have an app.  Yet the app must be useful — not just advertising.  So provide some type of service, provide a benefit.  This will help create some brand loyalty.

An interesting example of this is Ace, which makes bandages.  They are a sponsor of Little League Baseball.  So to leverage this, they created an app that allowed parents to create baseball cards of their kids.  It was very popular.  More importantly, it helped to create interest/excitement about a mature, ordinary brand.

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Make Your Mobile App Marketing a Triumph

If you are creating a mobile app, you have probably puzzled over how to attract and maintain users’ attention. Getting a mobile app approved in the AppStore is only the first step towards commercial success. You can make your mobile app notable and guarantee high sales by following these mobile app marketing hacks.

  • Think about your mobile app’s name. Yes, one more time. If your original app title is unclear and confusing, you can increase your download rates by 10–30 additional downloads a day by simply rephrasing your mobile app name. Yauheni Shauchenka’s mobile app development company changed the name for its fertility and pregnancy tracking app from “Baby” to “Ovulation,” which is more clear and specific to the target audience.

Make Your Mobile App Marketing a Triumph

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How a Content-Rich Mobile App Can Boost Your Customer Retention

Retaining your customers is every bit as important as getting them in the first place (especially SaaS ones), but it’s quite a challenge when brand loyalty is almost zero on the web, the range of competitors is endless, and sales or discounts are as tempting as ever. However, it’s not the end of the world as you can still get ahead of your competitors by building a thoughtful mobile app and distributing your content instantly.How a Content Rich Mobile App Can Boost Your Customer Retention

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