When it comes to creating a unique selling point for your mobile app, you need to concentrate on its original qualities, features, advantages, and downsides as well as specific competitive arguments to prove that your mobile app is worth users’ money and attention. Let’s look at the marketing cycle for mobile apps:
Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should remember that creating a superstar app is usually a viral game, and you will still need luck to become excessively popular. The steady-win strategy is about good work that will always bring results for any app category.
When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost. Let’s have a look at two basic app strategies that are in the market now: the superstar strategy, which is difficult to realize but brings enormous income, and the steady-win strategy, which gives a guaranteed and regular income. There’s also a third category, apps that do not bring sufficient sales, and I’ll review the ways in which successful apps are different.
First, being really successful in App Store or Google Play is truly a challenge. The number of apps available is impressive, so it’s tough to stand out even in a small niche. Another problem is that high competition pushes web developers to set really low prices, such as $0.99. Considering this price level, it’s difficult to reach the breakeven point, after which you can start to make a profit. About 80% of all apps are priced at $1.99 or less, according to Flurry Analytics.
Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as mobile apps, require completely different design solutions. Moreover, iOS app design is very different from app design on Android. In order to make your content flowing and user-friendly, it’s not enough just to put it onto a new platform without working on the overall design. If your materials contain integrated mapping, formatting, and styles for a particular device, you need to clear all of that data and do some new mapping and formatting according to the requirements for your new device or platform. The problem is that your styles often include additional meaning.
As my company produces ready mobile apps, I decided to experiment with a few online app builders, to figure out how helpful they were for businesses and in what cases they were most convenient. These services fell into four general categories, and I’ve given a short review of each of them below.
Tied-Up App Building
I found the first app building service using PPC advertising on Google Search. It offered a free preview, and the first several steps weren’t difficult at all—naming your app, sharing your Facebook feed or website (note: the app builder wouldn’t let me pour in any original content), selecting the functionality.
My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps and mobile app development in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried to construct) a mobile app. At last I received a precise story from one of our loyal clients (who asked that his name be kept private), and I think it is valuable enough to share in a blogpost. It’s a perfect happy ending type of story, but I hope you enjoy reading it and get some insight from it as well!