When do people buy using their smartphones? What’s the best time to schedule your mobile promos and sales? Undoubtedly, the trend is that mobile shopping is still gaining in strength but what was the exact growth of the market in 2014? Does the holiday season play a role? Opera Software provides answers to all of these questions. The findings are based on anonymous research of 270 million Opera browser users with the help of data aggregation.
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays.
Consumers get their media from many different digital channels, which forces your clients to be very picky to avoid too much marketing noise. However, there is a digital tool that has undeniable advantages, such as personalization, instant delivery of content, and low opt-out rates. It’s your branded mobile app, which drives brand affinity and loyalty. Why is this possible?
As my company produces ready mobile apps, I decided to experiment with a few online app builders, to figure out how helpful they were for businesses and in what cases they were most convenient. These services fell into four general categories, and I’ve given a short review of each of them below.
Tied-Up App Building
I found the first app building service using PPC advertising on Google Search. It offered a free preview, and the first several steps weren’t difficult at all—naming your app, sharing your Facebook feed or website (note: the app builder wouldn’t let me pour in any original content), selecting the functionality.
My boss gave me the challenging assignment of interviewing some of our clients about building mobile apps and mobile app development in order to generate some insights about the process. After several mail-outs, I found that very few people would agree to discuss their experience openly, and the ones who did didn’t provide enough details about how they constructed (or at least tried to construct) a mobile app. At last I received a precise story from one of our loyal clients (who asked that his name be kept private), and I think it is valuable enough to share in a blogpost. It’s a perfect happy ending type of story, but I hope you enjoy reading it and get some insight from it as well!
If you want your app to be client oriented and even ease the lives of your customers, you should put yourself in their shoes and concentrate on removing or minimizing the things that might be irritating or confusing. It has been shown that 80% of all apps never get opened twice, and most of these forgotten apps are deleted forever. How can you avoid this pitfall and improve mobile app retention?
1) Forget about pushy requests to follow your company on social media. You shouldn’t make your customers follow you to ‘level up’ or move on with the app. If your social media accounts are worth following, then they will definitely win an audience by posting engaging content, special offers or discounts. Pushy tactics are hardly sustainable and trustworthy – don’t make users hate your app!
If you’re ready to enter the mobile app market, then you have to think about how to adjust your content in terms of the mobile reading experience. Continue with…
…connecting with the users effectively
Nobody enjoys annoying push notifications and that’s why they should not be too frequent. Each should add real value to the mobile experience, product usage or the overall customer experience. The message should be either informative or entertaining.