Practically every company has PDF files, whether they are catalogs, brochures, event schedules, reviews, pricing lists, reports or white papers. PDF files are the result of time-consuming cooperation between marketing and design departments. They require a lot of resources, and it’s nice that you can both print them out and distribute them online via links and websites. However, can you use them for mobile marketing?
Field sales reps and on-the-go representatives already have the convenience of showing marketing materials and product presentations on their laptops, but there are drawbacks to doing so. First, connecting to the Internet is not always an option in the field, and we can’t always ensure the rep’s ability to deliver the necessary information on time because so many steps (e.g., sending email, determining whether the client got it, waiting for feedback, arranging the next meeting) are involved. Second, laptops have not resolved the issue of delivering content to a large number of people, which is especially relevant for conferences and event marketing. Third, because today’s users don’t “go online” but instead “live online” with their mobile devices, it’s always better to optimize the sales process and be available 24/7 to share and represent marketing files and brochures in the best manner.
What are some mobile sales tools you can use to get better results? Can mobile apps help you pull up sales presentations on your iPad or share them instantly with a QR code?
Should you write a press release for your mobile app? In the following cases, you should:
You published a new mobile app. This is the best time to publish a press release. It’s a great way to inform potential customers about your product.
You released an update for your mobile app. If you have introduced new features, bug fixes, or other improvements, tell your customers about them. Press releases offer a great chance to do so, but you don’t need to write a release for minor fixes that are not relevant to clients. They can be included in the release for your next big update.
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.
Many content strategists and mobile designers make the same mistake: they imagine that their content lives in a particular platform. This mindset creates limitations and drawbacks that are connected with the platform. You can make your content responsive, adaptive, and reusable so you can control all the benefits and limitations yourself. Forget about a single context, and concentrate on content reusability and shareability.
I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Imagine a situation in which some ordinary sales director provides his entire team of sales representatives with iPads. They are cool, easy to use for sales, and handy for demonstrating product presentations to potential clients. And they look more prestigious than a boring laptop. This is actually a trend: up to 80% of all entrepreneurs, according to Model Metrics, are going to introduce tablets to the sales process by the end of 2015, and about 50% of them regard tablets as direct sales instruments.
IT specialists start brainstorming about how exactly the mobile app for the company will look and how mobile UX should function on the iPad. They start visualizing all the beautiful diagrams, graphics, rich media, videos, even product features that can be modified at once.
Although it may sound very attractive, they are multiple questions that you as a marketer and content strategist should ask before you go ahead with moving content to the iPad.
Just as I promised, the list of super helpful mobile apps for your daily marketing tasks will go on. I will add new applications with screenshots and small reviews for each app category. Here are another 25 apps!
Learning and sharing new information
Pocket. Browsing social media, opening e-mails and using readers to find the best content out there can be tough, and you are under the risk of content overdose. Pocket will help you save the best articles online to read them later.
There are zillions of mobile apps out there—and they’re not limited to games and entertainment: productivity apps sprang up like mushrooms in 2014. But which ones are most useful for managing marketing or entrepreneurship tasks? I’ve compiled a cool list of mobile apps for marketers and professionals, organized by the specific tasks they’re designed to accomplish.
Learning and sharing new information
Google Primer.Mini marketing lessons from Google—what entrepreneur wouldn’t love that? The information has a Google spin to it, obviously, so you’ll likely learn more about tools like AdWords, Trends, Analytics, and other Google products you engage with on a daily basis.
Ready to go mobile but not sure how to implement your company’s goals? There are several ways you can distribute content to your clients’ mobile devices and grow your profits at the same time. Here’s a cheat sheet with some helpful mobile app ideas:
Coupons. If you work in retail, coupons can be a great way to attract loyal customers and monetize through repeat purchases. Printed coupons may be lost or forgotten whereas the redemption rates for digital coupons are over 30% depending on the industry.
Promo materials. When launching a sale or a promo, you want to reach as many customers as possible. If you have a solid client base in your mobile app, a push notification will inform them about the sale – a week, a day or an hour before the actual start. This is more effective than a lost e-mail or an annoying text message from an unknown number.