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4 Experts Discuss Mobile App Development and Marketing

I’m happy to finally publish an interview with an expert I conducted some time ago. In addition, I’m ready to cover new topics, so please let me know what you’d like to learn from the experts about marketing mobile apps and related areas.


 

4 Experts Discuss Mobile App Development and Marketing

Tom Taulli from Forbes runs Option Taxes, which offers an iPhone app for employee stock options. He’s also the author of several books, including How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO and The Complete M&A Handbook. As for his background, he has launched various startups. Follow Tom at @ttaulli.

1) What would be your advice to a company that wants to start mobile app development?

First of all, pick the right platform.  That is, where is your audience primarily?  iOS?  Android? Then come up with a limited feature set, focusing on those things that really matter to users.  You do not have to do everything in version 1.0.  Just get started and iterate.

Also, keep in mind that 

It is easy to get un-focused, thought, and make an app that is way too bloated.

As Steve Jobs once said:  My best decisions are when I said no.

2) Do you think mobile apps can be useful for marketing and branding? Why? 

Absolutely.  People spend tons of time on their phones.  And nowadays, they just expect a company to have an app.  Yet the app must be useful — not just advertising.  So provide some type of service, provide a benefit.  This will help create some brand loyalty.

An interesting example of this is Ace, which makes bandages.  They are a sponsor of Little League Baseball.  So to leverage this, they created an app that allowed parents to create baseball cards of their kids.  It was very popular.  More importantly, it helped to create interest/excitement about a mature, ordinary brand.

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Typical Mobile App Development Barriers

What obstacles do you face in mobile app development? Statistical data from the Adobe Mobile Excellence Report illustrates some common issues. According to 3,000 respondents from marketing departments and agencies, typical mobile app development barriers include the following (listed in descending order):

Measurement

It’s surprising, but many companies still don’t understand what happens with their apps after users download them. Most companies care about the number of downloads (76%), but they overlook more important indicators, such as ROI, user engagement, recurrent usage, time spent using the app, and acquired revenue.

Typical Mobile App Development Barriers

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What Adobe Has To Say About Mobile App Market

Adobe’s latest report about mobile excellence and mobile app market is based on research among 3,000 marketing professionals, and it looks like many more companies are ready to go mobile. Of the respondents, 30% recognize that mobile activities are central in their marketing and 22% have a centralized mobile team. However, there is still a long way to go; only 13% of the respondents have developed specific, adequate mobile KPIs for themselves. The central focus of both Adobe and the respondents is on mobile apps because they represent the dynamics of the entire industry and other mobile-related activities. By now, almost half of all marketing professionals employ a mobile app for their brand or company in a variety of areas, including content distribution (81%), interaction (60%), and gaming (13%).

What Adobe Has To Say About Mobile App Market

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Start Using Social Media for Mobile App Promotion

Using social media is not easy even though it might appear to be. Just registering your mobile app on Facebook won’t guarantee success and good sales. Social media is about building relations with users and attracting potential customers. If you don’t mess things up with distracting ads and you can build trust, your community will grow into loyal clients and brand advocates. Success on social media is connected with setting yourself up as an expert in your sphere and winning the respect of your audience.

Start Using Social Media for Mobile App Promotion

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Top 3 Ways to Promote Your Mobile App

You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:

  1. Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
  2. How does your target user make decisions about purchasing mobile apps available in your category?
  3. Have reviews on particular websites spurred interest in your mobile app?

In this article, I will focus on three key mobile app promotion tools:

  1. Direct mobile app marketing
  2. Mobile app promotion
  3. Building a community

Top 3 Ways to Promote Your Mobile App

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What’s the Perfect Timing to Start Mobile App Development?

It’s amazing to learn that only 50–60% of all mobile apps have a marketing budget. For this reason, any marketing efforts targeted at promoting your mobile app are very likely to pay off. For the best results, it’s essential to find the right momentum to publish and spread the word about your product. But how can you integrate your marketing communications between when the app is approved in the store and your first press release? If you get customer reviews, press release coverage, and reviews from popular bloggers all at the same time, you’ll see the best results. Pay attention to your deadlines and timing because 65–80% of your mobile app sales can take place within a month or two depending on seasonal factors. What, if any, experience do you have with mobile apps promotion?

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The Science Behind Push Notifications and Intro Screens

Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications and adding smart intro screens can improve the user experience and boost your mobile app marketing. Effective triggers will drive users to your mobile products, so let’s learn the most essential laws of push notification marketing.

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Make Your Mobile App Marketing a Triumph

If you are creating a mobile app, you have probably puzzled over how to attract and maintain users’ attention. Getting a mobile app approved in the AppStore is only the first step towards commercial success. You can make your mobile app notable and guarantee high sales by following these mobile app marketing hacks.

  • Think about your mobile app’s name. Yes, one more time. If your original app title is unclear and confusing, you can increase your download rates by 10–30 additional downloads a day by simply rephrasing your mobile app name. Yauheni Shauchenka’s mobile app development company changed the name for its fertility and pregnancy tracking app from “Baby” to “Ovulation,” which is more clear and specific to the target audience.

Make Your Mobile App Marketing a Triumph

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Mobile App Development for Marketers: Key Strategy Tips

When it comes to creating a unique selling point for your mobile app, you need to concentrate on its original qualities, features, advantages, and downsides as well as specific competitive arguments to prove that your mobile app is worth users’ money and attention. Let’s look at the marketing cycle for mobile apps:

Mobile App Development for Marketers: Key Strategy Tips

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These are the Products That Everyone is Wasting Their Money On

We are happy to announce a  guest post from Dylan Chadwick, a writer and marketer at Fueled.com

Since the dawn of time, humans have always sought new and exciting ways to accomplish their daily lot  making life easier and testing out anything new and exciting. That’s why gadgets, from the wheel clear down to the smartphone,  have always been  popular, particularly when new to the market. But are they all worth the cost? No. Not all of them. Here are three of the most popular products people are wasting their hard-earned money on every day.

1. Mobile device insurance/warranties – For a new device owner, these services may seem like the responsible thing to do. For a small monthly fee, usually around $10 a month according to iResQ, your smartphone or tablet is covered in case of damage or any other unfortunate scenario. Sort of.

These are the Products That Everyone is Wasting Their Money On

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