Publ.com Blog http://publ.com/blog Ready Mobile Apps Fri, 20 Nov 2015 11:00:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.0.27 The Importance of Mobile App Analytics http://publ.com/blog/2015/11/20/the-importance-of-mobile-app-analytics/ http://publ.com/blog/2015/11/20/the-importance-of-mobile-app-analytics/#comments Fri, 20 Nov 2015 11:00:14 +0000 http://publ.com/blog/?p=794 In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion. What sets mobile data apart from data from other marketing channels is […]

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]]> http://publ.com/blog/2015/11/20/the-importance-of-mobile-app-analytics/feed/ 0 Using Your PDF Files in Mobile Marketing http://publ.com/blog/2015/11/11/using-your-pdf-files-in-mobile-marketing/ http://publ.com/blog/2015/11/11/using-your-pdf-files-in-mobile-marketing/#comments Wed, 11 Nov 2015 13:00:38 +0000 http://publ.com/blog/?p=786 Practically every company has PDF files, whether they are catalogs, brochures, event schedules, reviews, pricing lists, reports or white papers. PDF files are the result of time-consuming cooperation between marketing and design departments. They require a lot of resources, and it’s nice that you can both print them out and distribute them online via links […]

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]]> http://publ.com/blog/2015/11/11/using-your-pdf-files-in-mobile-marketing/feed/ 0 What Mobile Strategy Really Means & Why You Need It http://publ.com/blog/2015/11/05/what-mobile-strategy-really-means-why-you-need-it/ http://publ.com/blog/2015/11/05/what-mobile-strategy-really-means-why-you-need-it/#comments Thu, 05 Nov 2015 11:10:51 +0000 http://publ.com/blog/?p=779 Mobile products—and especially those introduced by independent developers—usually don’t have good marketing budgets. In fact, only 5-10% of all mobile apps have a mobile marketing strategy. But at the end of the day, why do you need a marketing plan? Making one sounds like it would take a lot of effort and time. But that’s […]

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]]> http://publ.com/blog/2015/11/05/what-mobile-strategy-really-means-why-you-need-it/feed/ 0 Using Mobile Apps for Business: Successful Cases http://publ.com/blog/2015/10/26/using-mobile-apps-for-business-successful-cases/ http://publ.com/blog/2015/10/26/using-mobile-apps-for-business-successful-cases/#comments Mon, 26 Oct 2015 14:07:50 +0000 http://publ.com/blog/?p=771 Mobile technologies can be used in various ways. Big brands that develop other products and services can still use mobile apps for business to attract the attention of digitally advanced audiences. Despite the common stereotype, it doesn’t necessarily mean that only users from developed countries become engaged. Developing countries also show high levels of smartphone […]

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]]> http://publ.com/blog/2015/10/26/using-mobile-apps-for-business-successful-cases/feed/ 1 What Leading Mobile Analytics Platforms Have to Offer http://publ.com/blog/2015/10/16/what-leading-mobile-analytics-platforms-have-to-offer/ http://publ.com/blog/2015/10/16/what-leading-mobile-analytics-platforms-have-to-offer/#comments Fri, 16 Oct 2015 12:59:55 +0000 http://publ.com/blog/?p=765 Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps and ads. This post reviews two of the most popular mobile analytics services and provides some additional insights about using mobile analytics. Flurry Analytics Photo credit:  Search Engine People Blog  /  Foter  /  CC BY Flurry and Pinch Media merged several years ago, […]

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]]> http://publ.com/blog/2015/10/16/what-leading-mobile-analytics-platforms-have-to-offer/feed/ 0 Reasons You Should Start Google Mobile Advertising Today http://publ.com/blog/2015/10/08/reasons-you-should-start-google-mobile-advertising-today/ http://publ.com/blog/2015/10/08/reasons-you-should-start-google-mobile-advertising-today/#comments Thu, 08 Oct 2015 14:14:02 +0000 http://publ.com/blog/?p=759 Every time a potential or current client asks a question through Google, it is a chance for your brand to deliver the right information on time. This is especially important for mobile, as this may be a spontaneous but urgent search for information. Although today’s marketers are obsessed with the need to assist the customer […]

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]]> http://publ.com/blog/2015/10/08/reasons-you-should-start-google-mobile-advertising-today/feed/ 0 Mobile App Analytics for Beginners: Where to Start? http://publ.com/blog/2015/09/30/mobile-app-analytics-for-beginners-where-to-start/ http://publ.com/blog/2015/09/30/mobile-app-analytics-for-beginners-where-to-start/#comments Wed, 30 Sep 2015 11:01:37 +0000 http://publ.com/blog/?p=754 Analyzing mobile app usage is essential to get a better picture of your client’s interests, hobbies, preferences, and behaviors in general. Analytics data will help you make decisions that are more efficient for your current market conditions. Mobile app analytics are enabled through a short code that an analytical company installs in your mobile app. […]

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]]> http://publ.com/blog/2015/09/30/mobile-app-analytics-for-beginners-where-to-start/feed/ 0 Mobile Sales Tool List You’ve Been Waiting For http://publ.com/blog/2015/09/24/mobile-sales-tool-list-youve-been-waiting-for/ http://publ.com/blog/2015/09/24/mobile-sales-tool-list-youve-been-waiting-for/#comments Thu, 24 Sep 2015 16:22:34 +0000 http://publ.com/blog/?p=749 Field sales reps and on-the-go representatives already have the convenience of showing marketing materials and product presentations on their laptops, but there are drawbacks to doing so. First, connecting to the Internet is not always an option in the field, and we can’t always ensure the rep’s ability to deliver the necessary information on time […]

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]]> http://publ.com/blog/2015/09/24/mobile-sales-tool-list-youve-been-waiting-for/feed/ 0 Mobile Advertising Trends to Watch in 2015-2016 http://publ.com/blog/2015/09/15/mobile-advertising-trends-to-watch-in-2015-2016/ http://publ.com/blog/2015/09/15/mobile-advertising-trends-to-watch-in-2015-2016/#comments Tue, 15 Sep 2015 13:29:46 +0000 http://publ.com/blog/?p=743 You may be surprised to learn that whether someone is considered a mobile user doesn’t have anything to do with the size of the mobile device screen used, the ability to check on the most urgent information while on the go, or even the use of geolocation services. According to Google , mobile users are […]

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]]> http://publ.com/blog/2015/09/15/mobile-advertising-trends-to-watch-in-2015-2016/feed/ 1 Your Guide to Mobile App Development Costs http://publ.com/blog/2015/09/09/your-guide-to-mobile-app-development-costs/ http://publ.com/blog/2015/09/09/your-guide-to-mobile-app-development-costs/#comments Wed, 09 Sep 2015 10:04:18 +0000 http://publ.com/blog/?p=740 The first step to creating your mobile app production budget is to define and quantify the mobile app development costs. As with any other product, these costs can be divided into two categories: fixed costs and variable costs. Fixed costs almost never change over a given time period and are the same no matter how […]

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