Analyzing mobile app usage is essential to get a better picture of your client’s interests, hobbies, preferences, and behaviors in general. Analytics data will help you make decisions that are more efficient for your current market conditions. Mobile app analytics are enabled through a short code that an analytical company installs in your mobile app. This code allows you to gather information about your users’ target actions. You can learn who uses your mobile app as well as when and how they use it, which can help you launch better advertising campaigns, send clear marketing messages, improve your mobile app features, or segment your audience into particular user groups. But exactly what can you measure?
Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications and adding smart intro screens can improve the user experience and boost your mobile app marketing. Effective triggers will drive users to your mobile products, so let’s learn the most essential laws of push notification marketing.
We are happy to announce a guest post from Dylan Chadwick, a writer and marketer at Fueled.com.
Since the dawn of time, humans have always sought new and exciting ways to accomplish their daily lot making life easier and testing out anything new and exciting. That’s why gadgets, from the wheel clear down to the smartphone, have always been popular, particularly when new to the market. But are they all worth the cost? No. Not all of them. Here are three of the most popular products people are wasting their hard-earned money on every day.
1. Mobile device insurance/warranties – For a new device owner, these services may seem like the responsible thing to do. For a small monthly fee, usually around $10 a month according to iResQ, your smartphone or tablet is covered in case of damage or any other unfortunate scenario. Sort of.
Every platform is unique, and content that’s great for print isn’t likely to look as good on the Internet. Desktop and mobile website versions, as well as mobile apps, require completely different design solutions. Moreover, iOS app design is very different from app design on Android. In order to make your content flowing and user-friendly, it’s not enough just to put it onto a new platform without working on the overall design. If your materials contain integrated mapping, formatting, and styles for a particular device, you need to clear all of that data and do some new mapping and formatting according to the requirements for your new device or platform. The problem is that your styles often include additional meaning.
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.
Let’s imagine a company that produces a good deal of content. Jane is responsible for content management, and her boss keeps asking her to add paragraphs, add new pictures and links or insert rich media after the content is published. Again and again and again. And Jane has to fix the wrongs in every single content location and on every single platform. As a result, Jane never leaves work early, and that’s very wrong. Implementing reusable content would definitely change the situation.
Many content strategists and mobile designers make the same mistake: they imagine that their content lives in a particular platform. This mindset creates limitations and drawbacks that are connected with the platform. You can make your content responsive, adaptive, and reusable so you can control all the benefits and limitations yourself. Forget about a single context, and concentrate on content reusability and shareability.
I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Imagine a situation in which some ordinary sales director provides his entire team of sales representatives with iPads. They are cool, easy to use for sales, and handy for demonstrating product presentations to potential clients. And they look more prestigious than a boring laptop. This is actually a trend: up to 80% of all entrepreneurs, according to Model Metrics, are going to introduce tablets to the sales process by the end of 2015, and about 50% of them regard tablets as direct sales instruments.
IT specialists start brainstorming about how exactly the mobile app for the company will look and how mobile UX should function on the iPad. They start visualizing all the beautiful diagrams, graphics, rich media, videos, even product features that can be modified at once.
Although it may sound very attractive, they are multiple questions that you as a marketer and content strategist should ask before you go ahead with moving content to the iPad.
When do people buy using their smartphones? What’s the best time to schedule your mobile promos and sales? Undoubtedly, the trend is that mobile shopping is still gaining in strength but what was the exact growth of the market in 2014? Does the holiday season play a role? Opera Software provides answers to all of these questions. The findings are based on anonymous research of 270 million Opera browser users with the help of data aggregation.
While Mondays are the most popular day for laptop and desktop sales, with a gradually falling trend for the rest of the week, the situation is quite the opposite for mobile applications. Sunday is the top day for mobile shoppers while the least activity is seen on Fridays.