You may be surprised to learn that whether someone is considered a mobile user doesn’t have anything to do with the size of the mobile device screen used, the ability to check on the most urgent information while on the go, or even the use of geolocation services. According to Google , mobile users are different from desktop users in one simple but essential way: smartphones empower mobile users to make decisions throughout the day. Each time a user makes a decision about a particular life area, whether it is an important decision about a long-term goal and or an immediate decision about a short-term objective, he or she turns to mobile search to get details and help answering questions.
However, brands rarely take the opportunities to take over users’ mobile moments because they are not ready to provide mobile users with the necessary content at the right time. Sad but true.
Mobile ensures that shopping never sleeps. You are very likely to put your smartphone next to you before going to bed, and many of us indulge ourselves by browsing late at night. Mobile apps have the highest rates for average time spent per session while mobile websites are required for being found by a mobile search. In fact, many people have a habit, even a reflex, for looking for information on mobile.
A common myth is that mobile users are always on the run leading companies to include only the most important information on their mobile websites and apps. In reality, people turn to their smartphones for virtually anything. Cooking, shopping, commuting, and waiting in line have become much more informative and entertaining thanks to mobile devices. Even at home, users prefer to use their smartphones for browsing rather than their desktop computers or laptops.