Practically every company has PDF files, whether they are catalogs, brochures, event schedules, reviews, pricing lists, reports or white papers. PDF files are the result of time-consuming cooperation between marketing and design departments. They require a lot of resources, and it’s nice that you can both print them out and distribute them online via links and websites. However, can you use them for mobile marketing?
Mobile technologies can be used in various ways. Big brands that develop other products and services can still use mobile apps for business to attract the attention of digitally advanced audiences. Despite the common stereotype, it doesn’t necessarily mean that only users from developed countries become engaged. Developing countries also show high levels of smartphone intervention due to decreasing mobile device costs and the expansion of the mobile Internet.
You probably know a lot about mobile marketing using texts, but today I’d like to emphasize the use of mobile apps for business to strengthen a brand, increase coverage, or boost customer engagement through the longer sessions that are typical for mobile apps. While these mobile apps are usually free, some of them also help grow sales because they improve order processing either by collecting customers’ contact info or providing customers with forms they can fill out to order products or services directly. The most advanced apps also offer mobile payments but this area still needs work to become perfect. Most users are more familiar and comfortable with desktop payments.
Field sales reps and on-the-go representatives already have the convenience of showing marketing materials and product presentations on their laptops, but there are drawbacks to doing so. First, connecting to the Internet is not always an option in the field, and we can’t always ensure the rep’s ability to deliver the necessary information on time because so many steps (e.g., sending email, determining whether the client got it, waiting for feedback, arranging the next meeting) are involved. Second, laptops have not resolved the issue of delivering content to a large number of people, which is especially relevant for conferences and event marketing. Third, because today’s users don’t “go online” but instead “live online” with their mobile devices, it’s always better to optimize the sales process and be available 24/7 to share and represent marketing files and brochures in the best manner.
What are some mobile sales tools you can use to get better results? Can mobile apps help you pull up sales presentations on your iPad or share them instantly with a QR code?