Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps and ads. This post reviews two of the most popular mobile analytics services and provides some additional insights about using mobile analytics.
Flurry and Pinch Media merged several years ago, and were subsequently acquired by Yahoo! Inc. Both companies offered analytical software for iPhone and iPad devices, with some similar and some different functions. When the brands merged, they refined their combined functions to create a service that includes functions used by all of their respective clients. For example, Flurry supported Android and monitoring unique clickstream data (User Paths), while Pinch Media offered unique features such as tracking smartphones with jailbreak and evaluating data by categories compared to absolute indicators. The combined company now offers both. Since the acquisition by Yahoo!, developers have to register in the Yahoo! system for access.
Should you write a press release for your mobile app? In the following cases, you should:
You published a new mobile app. This is the best time to publish a press release. It’s a great way to inform potential customers about your product.
You released an update for your mobile app. If you have introduced new features, bug fixes, or other improvements, tell your customers about them. Press releases offer a great chance to do so, but you don’t need to write a release for minor fixes that are not relevant to clients. They can be included in the release for your next big update.
There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to define where these people hang out on the Internet. Don’t rush to create every possible social account before you find out what is popular among your target users. Effective mobile app marketing implies selling to an audience of at least 5,000 people. If the Facebook groups and pages in your field have a humble population of 10–100 people, you shouldn’t opt for this network. Instead, look at other options.
Let’s look at what social media channels such as Facebook, Twitter and LinkedIn have to offer for promoting your mobile app.
Facebook is a huge community and nobody can it ignore these days. It is almost impossible to engage all of its users, but your task here is to hook the target users and get them to buy your product or service.
About half of all Facebook users log on to the platform every day.
In total, 20% of all users live in the US.
Your target audience is very likely to use Facebook quite often.
Over 100 million users open Facebook with their mobile devices.
Around 10–15 million users like company pages every day.
You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:
Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
How does your target user make decisions about purchasing mobile apps available in your category?
Have reviews on particular websites spurred interest in your mobile app?
In this article, I will focus on three key mobile app promotion tools:
When it comes to creating a unique selling point for your mobile app, you need to concentrate on its original qualities, features, advantages, and downsides as well as specific competitive arguments to prove that your mobile app is worth users’ money and attention. Let’s look at the marketing cycle for mobile apps:
When you’re planning to enter the mobile app market, you need to remember that 90% of all existing apps lose customers’ loyalty even if they are a big success at first: open rates and customer retention come crashing down, and it seems like all hope is lost. Let’s have a look at two basic app strategies that are in the market now: the superstar strategy, which is difficult to realize but brings enormous income, and the steady-win strategy, which gives a guaranteed and regular income. There’s also a third category, apps that do not bring sufficient sales, and I’ll review the ways in which successful apps are different.
First, being really successful in App Store or Google Play is truly a challenge. The number of apps available is impressive, so it’s tough to stand out even in a small niche. Another problem is that high competition pushes web developers to set really low prices, such as $0.99. Considering this price level, it’s difficult to reach the breakeven point, after which you can start to make a profit. About 80% of all apps are priced at $1.99 or less, according to Flurry Analytics.
I recently wrote a blog post on branching content , and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Imagine a situation in which some ordinary sales director provides his entire team of sales representatives with iPads. They are cool, easy to use for sales, and handy for demonstrating product presentations to potential clients. And they look more prestigious than a boring laptop. This is actually a trend: up to 80% of all entrepreneurs, according to Model Metrics, are going to introduce tablets to the sales process by the end of 2015, and about 50% of them regard tablets as direct sales instruments.
IT specialists start brainstorming about how exactly the mobile app for the company will look and how mobile UX should function on the iPad. They start visualizing all the beautiful diagrams, graphics, rich media, videos, even product features that can be modified at once.
Although it may sound very attractive, they are multiple questions that you as a marketer and content strategist should ask before you go ahead with moving content to the iPad.
Just as I promised, the list of super helpful mobile apps for your daily marketing tasks will go on. I will add new applications with screenshots and small reviews for each app category. Here are another 25 apps!
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Pocket. Browsing social media, opening e-mails and using readers to find the best content out there can be tough, and you are under the risk of content overdose. Pocket will help you save the best articles online to read them later.