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Ready Mobile Apps

Category: Mobile App Promotion

The Importance of Mobile App Analytics

In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion. What sets mobile data apart from data from other marketing channels is that it is unique and very personalized, and if you have powerful mobile analytics tools, it is possible to track behavior in a more sophisticated way than for desktops. The data includes session time, bounce pages, most popular pages, geolocation for where the app was used, user activity when the app was used, service integration, social plugins, and much more.

The Importance of Mobile App Analytics

Amazingly, only 46% of companies use a mobile app analytics solution , which means that the other half of the companies are not getting any information about their mobile app users. Introducing a mobile app without analytics is a waste of resources because it is impossible to track the outcome and the progress of how everything is working. It is also impossible to measure ROI or introduce monetization to the mobile experience. The engagement can be personalized and improved if a mobile app is supported by a mobile analytics product. There are several major impacts that mobile app analytics has for marketers and developers.

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What Mobile Strategy Really Means & Why You Need It

Mobile products—and especially those introduced by independent developers—usually don’t have good marketing budgets. In fact, only 5-10% of all mobile apps have a mobile marketing strategy. But at the end of the day, why do you need a marketing plan? Making one sounds like it would take a lot of effort and time. But that’s not the case at all. Marketing plans are only as long as they have to be to synthesize the marketing elements, multiplying your chances for mobile success. A plan is a way to describe your path to a bigger sales volume. Sure, there are several cases of mobile apps that won customers’ hearts without a mobile marketing strategy, but these are the products that shot to the top right in the beginning of the App Store era. But things are a little different now. Like Thomas Jefferson said, the harder you work, the luckier you’re going to get.

What Mobile Strategy Really Means & Why You Need It

Photo credit:  gabrielsaldana  /  Foter.com  /  CC BY-SA

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Using Mobile Apps for Business: Successful Cases

Mobile technologies can be used in various ways. Big brands that develop other products and services can still use mobile apps for business to attract the attention of digitally advanced audiences. Despite the common stereotype, it doesn’t necessarily mean that only users from developed countries become engaged. Developing countries also show high levels of smartphone intervention due to decreasing mobile device costs and the expansion of the mobile Internet.

Using Mobile Apps for Business: Successful Cases

Image Source: CSE Web Solutions, Mobile Apps for Business

You probably know a lot about mobile marketing using texts, but today I’d like to emphasize the use of mobile apps for business to strengthen a brand, increase coverage, or boost customer engagement through the longer sessions that are typical for mobile apps. While these mobile apps are usually free, some of them also help grow sales because they improve order processing either by collecting customers’ contact info or providing customers with forms they can fill out to order products or services directly. The most advanced apps also offer mobile payments but this area still needs work to become perfect. Most users are more familiar and comfortable with desktop payments.

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How Much Money Can You Make from an App?

I’ve already discussed the average profits web developers generate with mobile apps in my mobile app market review last year. Today I’d like to address the subject of mobile app pricing. How do you define the final price level that will bring you maximum profits without discouraging users?

The apps market is overloaded with free mobile apps, and many of them have high-quality sound and graphics along with nice functionality. However, while the huge number of downloads looks tempting, web developers will be hard-pressed to make both ends meet by offering a free product. The cost to develop an app won’t be covered even with a cost of $1-2 dollars per install, so what’s the compromise?

How Much Money Can You Make from an App?

Image source: Kumulos Blog, Which Apps Make Money?

In fact, there is one. It’s imperative that you work on a mobile app pricing strategy that suits your individual case. First, let’s get rid of some myths:

  • You can see everyone keeping their app price to a minimum and think you need to do the same;
  • You make assumptions such as “everyone is expecting a $0,99 mobile app price, so I’ll set it for my product;”
  • You think that a $0,99 price tag will help your mobile app get into the Top-100 based on number of downloads;
  • You have already imagined yourself swimming in an ocean of dollars after thousands of customers were attracted by your low mobile app price—even if it wasn’t something they needed.

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How People Abandon Mobile Apps & What Can Be Done

Even before having a cup of coffee or tea, most smartphone users have already opened a mobile app. They may use an app to find their way to the mall, checking the day’s weather, turn off their alarm, or log their breakfast into a calorie tracker.

Mobile apps have become an integral part of making decisions, especially considering the time users spend browsing products (about 30 hours every month, according to Nielsen research). By marketing your mobile app, you can build closer relationships with clients and power up other marketing communication channels, such as promo events, special offers, and coupons. Remember that users open about 90% of all the push notifications brands send. Mobile websites help because users can open the same content on their desktop computers or mobile devices using Facebook, Twitter, and other mobile apps. This ensures that your message is universally flexible.

How People Abandon Mobile Apps & What Can Be Done

 

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Social Media Works for Mobile App Marketing. See How

There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to define where these people hang out on the Internet. Don’t rush to create every possible social account before you find out what is popular among your target users. Effective mobile app marketing implies selling to an audience of at least 5,000 people. If the Facebook groups and pages in your field have a humble population of 10–100 people, you shouldn’t opt for this network. Instead, look at other options.

Let’s look at what social media channels such as Facebook, Twitter and LinkedIn have to offer for promoting your mobile app.

Facebook mobile app marketing

Social Media Works for Mobile App Marketing. See How

Photo credit:  boltron-  /  Foter  /  CC BY-SA

Facebook is a huge community and nobody can it ignore these days. It is almost impossible to engage all of its users, but your task here is to hook the target users and get them to buy your product or service.

  • About half of all Facebook users log on to the platform every day.
  • In total, 20% of all users live in the US.
  • Your target audience is very likely to use Facebook quite often.
  • Over 100 million users open Facebook with their mobile devices.
  • Around 10–15 million users like company pages every day.

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Start Using Social Media for Mobile App Promotion

Using social media is not easy even though it might appear to be. Just registering your mobile app on Facebook won’t guarantee success and good sales. Social media is about building relations with users and attracting potential customers. If you don’t mess things up with distracting ads and you can build trust, your community will grow into loyal clients and brand advocates. Success on social media is connected with setting yourself up as an expert in your sphere and winning the respect of your audience.

Start Using Social Media for Mobile App Promotion

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Top 3 Ways to Promote Your Mobile App

You can use many of the available marketing channels to spread the word about your mobile app. But concentrating on 1–2 primary channels can double your marketing campaign efficiency and net sales. Let’s start by answering these questions:

  1. Where does your target audience get information? Do they hang out on certain websites, blogs, forums, social networks, etc.?
  2. How does your target user make decisions about purchasing mobile apps available in your category?
  3. Have reviews on particular websites spurred interest in your mobile app?

In this article, I will focus on three key mobile app promotion tools:

  1. Direct mobile app marketing
  2. Mobile app promotion
  3. Building a community

Top 3 Ways to Promote Your Mobile App

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