In February 2014, for the first time, internet usage for mobile apps exceeded that of PCs (47% to 45%) , and 8% of traffic was for mobile browsers. Modern marketers, entrepreneurs, publishers, and individuals should definitely consider the opportunities of this mobile explosion. What sets mobile data apart from data from other marketing channels is that it is unique and very personalized, and if you have powerful mobile analytics tools, it is possible to track behavior in a more sophisticated way than for desktops. The data includes session time, bounce pages, most popular pages, geolocation for where the app was used, user activity when the app was used, service integration, social plugins, and much more.
Amazingly, only 46% of companies use a mobile app analytics solution , which means that the other half of the companies are not getting any information about their mobile app users. Introducing a mobile app without analytics is a waste of resources because it is impossible to track the outcome and the progress of how everything is working. It is also impossible to measure ROI or introduce monetization to the mobile experience. The engagement can be personalized and improved if a mobile app is supported by a mobile analytics product. There are several major impacts that mobile app analytics has for marketers and developers.
Every time a potential or current client asks a question through Google, it is a chance for your brand to deliver the right information on time. This is especially important for mobile, as this may be a spontaneous but urgent search for information. Although today’s marketers are obsessed with the need to assist the customer at the right moment as they go down the marketing funnel, many of them still miss out on the opportunity for Google mobile advertising. Is your company one of those that devotes much time and effort to its mobile strategy and satisfies most client needs?
You may be surprised to learn that whether someone is considered a mobile user doesn’t have anything to do with the size of the mobile device screen used, the ability to check on the most urgent information while on the go, or even the use of geolocation services. According to Google , mobile users are different from desktop users in one simple but essential way: smartphones empower mobile users to make decisions throughout the day. Each time a user makes a decision about a particular life area, whether it is an important decision about a long-term goal and or an immediate decision about a short-term objective, he or she turns to mobile search to get details and help answering questions.
However, brands rarely take the opportunities to take over users’ mobile moments because they are not ready to provide mobile users with the necessary content at the right time. Sad but true.
Even before having a cup of coffee or tea, most smartphone users have already opened a mobile app. They may use an app to find their way to the mall, checking the day’s weather, turn off their alarm, or log their breakfast into a calorie tracker.
Mobile apps have become an integral part of making decisions, especially considering the time users spend browsing products (about 30 hours every month, according to Nielsen research). By marketing your mobile app, you can build closer relationships with clients and power up other marketing communication channels, such as promo events, special offers, and coupons. Remember that users open about 90% of all the push notifications brands send. Mobile websites help because users can open the same content on their desktop computers or mobile devices using Facebook, Twitter, and other mobile apps. This ensures that your message is universally flexible.
I am happy to welcome Waqas Pitafi, Entrepreneur, Founder and CEO at DevBatch, Senior InfoSec Consultant (MS, University of Liverpool) as our guest writer.
The most common reason to creating an app is when you want to develop customer loyalty, create awareness about your company, or attract new customers. Mobile apps work as a marketing channel for promoting your brand when it’s launched. Therefore, we expect mobile app advertisements to be an important source of generating revenue. Following are some of the benefits that make mobile app advertisements necessary:
You can carry out targeted marketing
It offers accessibility on large basis
The size of medium is massive
Costs fraction of what other advertisements methods take
Generates high response rates
It makes tracking simple for app owners
People get attracted towards mobile app development when they see similar ideas generating billions of dollars in the market. Apps such as Instagram and WhatsApp are based on ordinary ideas, but with exceptional methods, that make them unique and successful. Developing apps is a complete business that only runs when we have the money coming in. Following are some important points that can help you with generating more ROI through your mobile apps.
There is so much to do in mobile app marketing but to achieve the best results and boost your app sales, you need to concentrate on only two or three digital channels. The first step in choosing the right social media network is to analyze your target audience and try to define where these people hang out on the Internet. Don’t rush to create every possible social account before you find out what is popular among your target users. Effective mobile app marketing implies selling to an audience of at least 5,000 people. If the Facebook groups and pages in your field have a humble population of 10–100 people, you shouldn’t opt for this network. Instead, look at other options.
Let’s look at what social media channels such as Facebook, Twitter and LinkedIn have to offer for promoting your mobile app.
Facebook is a huge community and nobody can it ignore these days. It is almost impossible to engage all of its users, but your task here is to hook the target users and get them to buy your product or service.
About half of all Facebook users log on to the platform every day.
In total, 20% of all users live in the US.
Your target audience is very likely to use Facebook quite often.
Over 100 million users open Facebook with their mobile devices.
Around 10–15 million users like company pages every day.
A common myth is that mobile users are always on the run leading companies to include only the most important information on their mobile websites and apps. In reality, people turn to their smartphones for virtually anything. Cooking, shopping, commuting, and waiting in line have become much more informative and entertaining thanks to mobile devices. Even at home, users prefer to use their smartphones for browsing rather than their desktop computers or laptops.