Practically every company has PDF files, whether they are catalogs, brochures, event schedules, reviews, pricing lists, reports or white papers. PDF files are the result of time-consuming cooperation between marketing and design departments. They require a lot of resources, and it’s nice that you can both print them out and distribute them online via links and websites. However, can you use them for mobile marketing?
There are a few possibilities. PDF files can be automatically saved in the iBooks app. However, not all users have it installed, and not everyone is ready to dedicate storage capacity to downloading complete PDF versions of your files. Besides, updating these files, just like you would on a desktop with links, is too challenging. This is especially important if you work with many clients or partners. How do you overcome these challenges?
A native mobile app or signing up for your own mobile library in a mobile reader might be your solution. First, it allows for push-notification marketing, so you can keep your customers up-to-date with your new PDF materials. Second, your users can choose if they want to download your files for offline reading or not. Either way, they can always access the files on your mobile bookshelf. Third, a well-designed template allows you not to code anything, and brings down maintenance costs. Readers enjoy comfortable mobile reading, and you enjoy the ability to broadcast your PDF content to them in the most convenient way.
What can you do with PDF files in mobile marketing?
Distribute coupons and discounts.
For example, Burger King works hard to deliver their coupons in print to their target audience. Think about how dramatically their costs can decrease if they switch to a swipeable (do you mean scannable?) mobile app with coupons and the ability to notify users about new promo offers. It’s also eco-friendly!
Generate temporary event marketing mobile apps.
Events need a schedule and a program, and a PDF file is the best platform for this vital information. However, updating files simultaneously for all event attendees is possible only on mobile platforms because emails and links just won’t work well enough. People don’t always visit websites and check their email (especially on weekends), while 85% don’t leave home without their smartphone . Push notifications can inform them about any changes in the agenda. It also means 90% open rates for your marketing efficiency. This is relevant for many industries, including entertainment, professional conferences, and even flight travel!
Empower your employees with accessible mobile content.
Many of your team members work with print materials they have to distribute. These are costly and inconvenient to carry around. It’s cheaper and easier if you provide them with a mobile app for PDF content available for search and demonstration to potential clients (particularly important when it comes to your sales team). You can seal deals faster and share documents instantly with potential clients, making communication more effective.
Broadcast a lot of PDF content to a large audience.
Even though modern high school and college students have simpler lives due to technology, sharing lectures, slides, PDFs and presentations is still slightly disorganized. Even emails don’t always help you find all the required coursework and files to read. Considering that most of us keep on studying and learning our whole lives, a solution for better content sharing should be introduced. Any educational or professional course can be better structured with its own mobile app reader.
Market your white papers on mobile.
White papers are an important B2B marketing tool. The best content with unique research can be found in branded white papers, which are great lead generators. Why don’t you use this existing content on mobile? Besides, people simply love reading from their smartphones. What makes you think that they would read your research at their desktop computer rather than lying on the sofa and reading it in the most comfortable manner?
Independent authors can distribute their books via mobile readers.
You don’t need to deal with editors, publishing houses or Amazon. If you believe you can market your book to your audience or if you already have a good following, you may want to have your own mobile app for reading and sharing PDF files.
Distribute voluminous visual content freely.
Big images, sizeable documents and books need powerful browsers and a good Internet connection while browsing; downloading them through a mobile app is always a better choice. Cloud technologies have significantly strengthened the mobile trend. Photographers with their huge photo galleries, comic book publishers with their multiple volumes, and fashion brands with their catalogs can enjoy this mobile opportunity to the full, too.
Impress your business partners.
It’s great to type in an app name and demonstrate it to your partners as your own mobile app. Small and medium-size businesses can’t always afford big mobile app projects such as those launched for big brands. However, a PDF-based mobile app opens up this opportunity, and if your business doesn’t need too much interactivity, you can still spread the word about your brand with a mobile app reader.
Increase the session duration with your PDF content.
Research shows that mobile apps break records for session duration because people find it convenient to browse, read and choose with their smartphone. They can acquire information and make decisions anywhere, and they like it.
Market the QR code.
A universal feature of mobile apps is that you can promote them with a QR code, and your readers-to-be will need to spend only a minute downloading before they get full access to your content, with a device they check every 15 minutes.
Have you used PDF materials in mobile marketing? Did it work?