If you are creating a mobile app, you have probably puzzled over how to attract and maintain users’ attention. Getting a mobile app approved in the AppStore is only the first step towards commercial success. You can make your mobile app notable and guarantee high sales by following these mobile app marketing hacks.
- Think about your mobile app’s name. Yes, one more time. If your original app title is unclear and confusing, you can increase your download rates by 10–30 additional downloads a day by simply rephrasing your mobile app name. Yauheni Shauchenka’s mobile app development company changed the name for its fertility and pregnancy tracking app from “Baby” to “Ovulation,” which is more clear and specific to the target audience.
- Rewrite your mobile app’s description. Think about the keywords users may search for and that your users may base purchasing decisions on a clear description. Remember that you should provide five points explaining what the mobile app does.
- Is your icon design good enough? If your app’s icon expresses the purpose and functionality of the app, you’re on your way to triumph. The icon is even more important than the name—a great icon can lead to 25–50 additional downloads a day.
- High-quality screenshots and textual explanations are a must. They should show how beneficial and easy-to-use your mobile app is.
- Do you worship word-of-mouth? Some apps gain momentum over time as people gradually share their experiences and recommend them first-class mobile apps.
Other mobile apps can reach to the Top 100 right from the beginning, especially if their marketing began long before the app was initially published. You can build excitement using marketing techniques. You should also learn more about the online communities and networks your target audience prefers to hang out in.
- Check to see if your mobile app fits the bestseller recipe. Is it under 20 MB? Is it multifunctional? Is the price reasonable? Does it fit in its own market niche? These are stiff requirements, and few apps fit into all of them—but don’t panic. Some mobile apps sell well but have limited functionality, a small market niche, or a very narrow sphere of application; thus, they don’t lead to mega profits. This is why game applications are so popular among users and web developers in the AppStore. The competition is very intense.
- Look for good recommendations in specialized communities. For example, your health app will benefit from a review written by a recognized authority such as a medical doctor or a professor. This works great for elderly audiences. Users who are still conquering advanced technologies will feel cool when they download a mobile app about health or gardening. You can also ask for recommendations from health and lifestyle bloggers, especially if you are targeting younger audiences. Meanwhile, don’t post utility, productivity, or health apps on game app portals because they will be ignored.
- Integrate your marketing communications. Your marketing messages should work together and support the main idea behind your project. These messages include your icon, website, mobile app page in the AppStore, email templates, email signatures, videos, Twitter profiles, and Facebook pages.
- Photo credit: Augur Marketing / Foter / CC BY-NC-SA
- Create a signup form to inform your customers about app updates. Your users might want to know what’s new, when your next mobile app will be published, and when you have promotions for in-app purchases. The success of your email campaigns depends more on the quality of your subscription list than the app itself.
- Work for the most loyal customers. Just like everywhere else, 20% of your customers bring 80% of profit. Concentrate on them and keep them informed about your plans. The longer you keep a customer’s attention on your blog or website, the higher your chances are to sell your mobile app.
- Be generous. Send free gifts and hold competitions for customers. This is especially effective with impulse-based purchases. It can grow your sales up to 55%.
- Choose the right channels for information distribution. Think about what blogs and websites do your target users read or follow? How do they make final purchasing decisions? Does your mobile app relate to any trending topics?In the future, I will post blog updates about mobile app marketing and things you should keep in mind as you start a mobile app project. What other topics would you like me to discuss?